Mapping US Public Diplomacy: What if Most of Us are "American"?

On his blog Wandren PD, our colleague Ali Fisher, who is producing breakthrough work on public diplomacy and networks, evaluates a recent survey of a "global" audience for a US Government initiative. Noting that the majority of responses came from within the US, he asks, "What does it mean if the demographic of two-thirds of your audience is not your target demographic?"