Syria Propaganda 101: How PR Firm Brown Lloyd James Polished the Regime's Image (Rogin)

The Assad family in Vogue, March 2011 (Photo: James Nachtwey)

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Brown Lloyd James's contract with the Assad regime, signed by BLJ partner Mike Holtzman and Syrian government official Fares Kallas, expired in March of last year, according to documents posted on the Foreign Agents Registration Act website. The firm had claimed its work on behalf of the Assads ended in Dec. 2010.

But in May 2011, BLJ sent another memo to Kallas and the Syrian government, giving them advice on how to improve their image and institute a more effective public relations strategy amid the exploding violence in Syria.

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