This week Egyptian State television unveiled a public service campaign. Would it be about the duty to vote in the forthcoming Presidential run-off? A call for co-operation and peaceful activity amid recent tensions and protests? A rallying cry for the recovery of the Egyptian economy after last year's toppling of President Mubarak?
No.
This was the theme: "Don't Talk to Foreigners. They're All Spies."
The head of State TV explained that the campaign was necessary because of suspect activity of foreign-funded NGOs --- 10 of them were raided last December, and 43 of their staff await trials.
However, last night, the authorities were having a re-think. The campaign was pulled from the airwaves.
A "conversion" of the ad by activists into their idea of a real public service announcement: